DISCOVER OUR FITS
STRAIGHT
THE HAILEY
SKINNY
THE DURAN
SUPER SKINNY
THE MILLER
MINI BOOTCUT
THE BARELY
THE HAILEY
A high-waisted essential that can do no wrong. Meet the Hailey jeans. Cut to a flattering straight-barrel leg with an elasticated waistband - always a bonus. Comfort is guaranteed.
STRAIGHT-BARREL FIT
HIGH-RISE
ELASTICATED WAISTBAND
CROPPED ANKLE
THE DURAN
Looking for something different? The Duran jeans are cut from overdyed stretch denim with frayed hems and cargo pockets. Cropped at the ankle and shaped to a skinny fit - they’re for every day.
SKINNY FIT
MID-RISE
STRETCH DENIM
CROPPED ANKLE
THE MILLER
Our Miller Size Me Jeans are crafted from ultra-stretch denim, for a supersoft and comfortable finish. This unique sizing is suitable for all body types, adapting to your shape perfectly.
SUPER SKINNY
FIT
MID-RISE
MAX STRETCH
RAW-CUT HEMS
THE BARELY
High waisted with a 70s bootcut kick flare silhouette, the Barely jeans are nostalgic. Cut from a stretch cotton-blend fabric, they’re cropped at the ankle with a slight flare at the hem.
BOOTCUT KICK FLARE
HIGH-RISE
COMFORT STRETCH
ANKLE LENGTH
THE IMPORTANT STUFF
SIZE ME
Our new Size Me Jeans are our most comfortable yet, rivalling our lived-in loungewear. Their ultra-stretch fabric is designed for extreme comfort and a soft handfeel. Adapting to your body, they complement a range of shapes, sizes and silhouettes.
WORKS FOR ALL BODY SHAPES
EXCELLENT RECOVERY
ULTRA-HIGH ELASTICITY
SOFT INSIDE AND OUT
SUSTAINABILITY
LOW EIM SCORE EIM monitors the impact that garment finishing processes have on the environment. We aim to improve the environmental performance of our jeans, paying close attention to water and energy needs, as well as chemical and worker impact. REDUCED WATER CONSUMPTION Much of our denim collection is produced in factories using innovative water saving and water recycling processes. THE BETTER COTTON INITIATIVE We’ve partnered with the BCI and are committed to improving cotton farming practices globally.
CARE FOR YOUR DENIM
HOW TO WASH YOUR JEANS
Wash in cold water, inside out and only when absolutely necessary. Spot clean with soap and water when you can - use mild detergent to stop the colour fading.
HOW TO SOFTEN DENIM
Soak them in cold water, hang dry and wear in.
HOW OFTEN SHOULD YOU WASH JEANS?
Retain the colour and shape by washing your jeans as little as possible - it’s kinder to the planet, and to your jeans.
CAN YOU PUT DENIM IN THE DRYER?
Denim breaks down in the dryer, the colour fades and the shape distorts. Always air dry your jeans - natural is better.